Relationships are Reciprocal in Nature
Relationships are Reciprocal in Nature
When the business thinks and acts in the interest of it's customers, then there is increased possibility of transaction between them.
Though Relationships and loyalty are reciprocal in nature, it has to start from us, so that customers do reciprocate positively.
Relationships are responded with relationships like a mirror.
How can one expect a good relationship with a person or organisation, when one has not taken efforts to nurture a good relationship with them.
The important factor in relationship is to be genuine in showing care and concern for the welfare, benefits and interest of customers. Customers are very smart. They can see through fakes effortlessly.
If we show interest in others for short term, for what they have and what they can give us, and no more than that, they have no reason to be blamed to respond or reciprocate in the same way.
If we are not interested in our customers' interest, why should they be interested in our interest?
It all starts with us to influence the customers how they behave, act or react.
The only way to make the customers think of us positively is to think of them with care in the first place.
If I may say so, the customers almost mirror us. There is hardly any reason why they should think and act differently.
The ownership is completely with us.
Positivity begets positivity.
Trust begets trust.
Giving begets giving.
The price we pay for the negative reaction from the customers prove to be very high.
Very few customers who are not treated well or are unhappy, react immediately.
Do we realise that we can't afford their negative reaction?
The reaction may not be equal to what they received from us; it may be greater!
How much greater depends on how much hurt they are and how many opportunities do they get to react.
Each and every customer is capable of giving... or Giving back...
Some may give less, some more.
They simply give back what was given to them:
We give them good;
They give us good.
We give them bad;
they give us back the bad in multiples.
Successful businesses employ this phenomenon called reciprocal relationship; just that each organisation calls it by some name..
It makes business sense to give the customers not just good, but the best...
It's very simple to do this.
It Doesn't matter who and what we are to the customers; they only care about how we behave with them, and how much we care for them.
-Muralidharan Margabandhu
- Business Coach
- muralimarg@gmail.com
- WhatsApp 9841049588
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