Choosing the Right Customer
Choosing
the Right Customer
Choosing a customer?
Does it Sound weird, when every one in business is talking about encashing every opportunity to get new customers and new business to increase top and bottom lines.
Does it Sound weird, when every one in business is talking about encashing every opportunity to get new customers and new business to increase top and bottom lines.
Shall we get a deeper understanding of this idea?
It has always been the practice for the customers to choose their vendors or service providers.
As vendors, how often do we choose our customers?
Before even trying to understand the concept of choosing right customers, we need to be aware as to when we can do that..
Every business has a specific sales objective, based on the Goal, capacity and cash-flow plans.
To achieve this, a specific number of customers is required.
When the number of prospects is very good, the business will have the comfort of validating the customer before acquiring them.
To put in simple terms, they can afford to choose.
With the right marketing team and activity, enough and more leads can be lined up.
After all, there is no dearth of quality customers in the market.
The job of choosing right customers can be made easy by knowing who are not our customers.
Avoiding these customers will ideally give us right customers.
When the number of prospects is very good, the business will have the comfort of validating the customer before acquiring them.
To put in simple terms, they can afford to choose.
With the right marketing team and activity, enough and more leads can be lined up.
After all, there is no dearth of quality customers in the market.
The job of choosing right customers can be made easy by knowing who are not our customers.
Avoiding these customers will ideally give us right customers.
Who are not our customers?
- Customers who pass on the risk to us always.
- Customers who do not play their part as required in the scope and want us to deliver on-time.
- Customers who want huge results and have small budgets.
- Customers who have a practice of complaining, after delivering as promised, especially, when you ask for payment.
- Customers who will underpay every time.
- Customers who make you feel exhausted by the time the delivery is completed. You are forced to ask yourself if you should have this customer in your list.
- Customers who do not pay on time.
- Customers who do not treat vendors and service personnel with respect.
*we don't have to work
for them*
PERIOD.
PERIOD.
By now, I am very confident that it
sounds logical and sensible to work on the idea of choosing the right
customers.
Customers who pay the right price and
respect professionals are at large.
Identifying them and spending
time and effort to acquire them is very very important.
All the marketing efforts have to be
invested in acquisition of right High Value, High Paying Customers.
Adding High Value customers will help the business to grow faster.
Adding High Value customers will help the business to grow faster.
Let me clarify here that this does not
mean that small customers have to be avoided.
Every customer is important.
There are some businesses where lots of small customers are needed to build volumes.
Though it is ideal to have plenty of high value, high paying customers, the same may not be possible in all the businesses.
Every customer is important.
There are some businesses where lots of small customers are needed to build volumes.
Though it is ideal to have plenty of high value, high paying customers, the same may not be possible in all the businesses.
At the same time, it gives a lot of
comfort to work with High Value customers along with immense
satisfaction and pride.
After all, A High Value Customer
understands what it takes to produce results and is willing to
invest for that effort to get desired results.
Of course, it goes without saying that
we should have willingness and preparedness to build capabilities and efficiency to attract these
customers.
High value customers are also willing to invest the time
which is necessary to produce desired results.
The time and effort to acquire high value and ordinary customers vary only very marginally.
High value customers are also demanding.
It may be difficult initially to acquire high value customers, but over a period of time it can be overcome.
The time and effort to acquire high value and ordinary customers vary only very marginally.
High value customers are also demanding.
It may be difficult initially to acquire high value customers, but over a period of time it can be overcome.
Finally, High Value Customers are always willing to pay prices
considerably higher than ordinary Customers.
Founder & Principal Consultant
Marg Consulting
Business Upturn & Debt Management Expert
Partner & CBO, VAC Softtech
https://www.linkedin.com/in/coachwithmurali/
http://muralimarg.blogspot.in/
Connect: reach@coachmurali.com
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