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Relationships are Reciprocal in Nature

  Relationships are Reciprocal in Nature The very existence of a business is possible only when customers buy our products or services.  When the business  thinks and acts in the interest of it's customers, then there is  increased possibility of transaction between them.  Though Relationships and loyalty are reciprocal in nature, it has to start from us, so that customers do reciprocate positively.  Relationships are responded with relationships like a mirror.  How can one expect a good relationship with a person or organisation, when one has not taken efforts to nurture a good relationship with them.  The important factor in relationship is to be genuine in showing care and concern for the welfare, benefits and interest of customers. Customers are very smart. They can see through fakes effortlessly.  If we show interest in others for short term, for what they have and what they can give us, and no more than that, they have no reason to be blamed to respond or reciprocate in the s

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